Digital Marketing Certificate

About the Certificate

This certificate in digital marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each of the nine courses in this suite offer examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material.

Courses include:

Content Marketing
Conversion Rate Optimization
Digital Marketing Strategy
Marketing Automation
Mobile Marketing
Paid Search (PPC)
Search Engine Optimization
Social Media Marketing
Web Analytics

Professional Development Institute

John P. Gorel, Director, Corporate Relations
570-945-8622

Email: pdi@280760.com

Learning outcomes:

Learn how content is used to build brand awareness
Define conversion rate optimization
Create a digital marketing strategy and explain how to create and analyze goals
Learn the key concepts, terms, and techniques used in marketing automation
Discuss how to reach target audiences through multiple channels
Explain the purpose of paid search
Define social media, name several platforms, and explain the benefits and drawbacks of using each platform
Develop a solid understanding of the basic concepts and techniques for analyzing marketing data

Estimated length: 30 hours
Access Time: 365 days
3 CEUs | 19.5 HRCIs | 10.5 PDUs
Delivery: Online
Cost: $549.00

Free Preview

Online courses and certificates, offered by a trusted partner, are self-paced and can be conveniently accessed anytime and anywhere from a computer with an internet connection. Courses are engaging and include real-world examples, videos, interactive games, assessments, and focused instruction. An "Ask the Expert" feature allows you to pose course-related questions and receive feedback within 24 hours. Courses are accessible, customizable, integrated, printable and mobile-friendly.